In honor of their Spoonfuls of Stories reading program, Cheerios sent me a fun package. It included included some of their specially marked packages of cereal featuring picture books in-pack written in both English and Spanish. This isn’t the first time I’ve seen them and we have several of these books in our home from previous years.
Spoonfuls of Stories was launched in 2002 as partnership with First Book, a resource essential to overcoming illiteracy. Since that time Cheerios has given away more than 70 million books to consumers and donated more than $4.1 million to help First Book further the mission of providing new books to kids in need.
The annual New Author Contest, introduced in 2007, seeks to find America’s next great children’s author and reinforce the importance of parent to child reading. For the first time in 2013, specially-marked boxes of Honey Nut Cheerios will include chapter books for older readers.
The four chapter books included inside specially marked Honey Nut Cheerios® boxes are part of Academy Award winner William Joyce’s “The Guardians of Childhood” series:
- “Toothiana, Battle Is Waged”
- “Toothiana, Tooth is Lost”
- “Toothiana, Panic Sets In”
- “Toothiana, A Queen Takes Flight”
The six titles now appearing in boxes of Cheerios®, Apple Cinnamon Cheerios®, Frosted Cheerios®, and Chocolate Cheerios® have been printed in both English and Spanish. This year’s in-pack book offerings, appropriate for children ages three to eight and all from Simon & Schuster Children’s Publishing, are:
- “Dream Away” by Julia Durango
- “Where is Home, Little Pip?” by Karma Wilson and Jane Chapman
- “Digby Takes Charge” by Caroline Jayne Church
- “Say What” by Angela DiTerlizzi
- “All the Water in the World” by George Ella Lyon and Katherine Tillotson
- New Author Contest winner “The Lost (and found) Balloon” by Celeste Jenkins
New Author Contest
General Mills is now accepting manuscripts for its New Author Contest! You can submit your original children’s book through July 31, 2013 .The winning book could be featured in specially marked boxes of Cheerios in 2015, and have a chance to be offered a publishing contract with Simon and Schuster Children’s Publishing and win $5,000!
What is First Book?
First Book was founded in 1992 and provides a resource essential to overcoming illiteracy: access to an ongoing and diverse supply of high-quality books. First Book has provided more than 100 million books to children in need.
To celebrate the new series of books, General Mills would like to offer my readers a fun Spoonfuls of Stories Gift Pack which includes two boxes of specially marked Cheerios, tee, bookmark, three in-pack books and three full-sized hardcover books featured in the Spoonfuls of Stories promotion: “Say What” by Angela DiTerlizzi, “Dream Away” by Julia Durango and “All the Water in the World” by George Ella Lyon and Katherine Tillotson.
Disclosure: I received a sample package for the purpose of this post. All thoughts remain 100% my own.