This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
If you are like me you probably bought into all the hype that name brand formulas are nutritionally better for your child than store brand formulas. Mead Johnson, the makers of Enfamil, strategically marketed their brand to make us believe that was the case. But a lawsuit brought on by PBM Products, a leading maker of store brand formulas (Wal-Mart, Target, Sam’s Club, Walgreens, etc.) sought to bring this false advertising to light. On November 10th, a Virginia court awarded PBM Products, Inc with $13.5 million in damages. This makes this case one of the largest damages awards ever for false advertising.
PBM Products had sued Mead Johnson two other times in which they admitted that they had made false claims about their products. In this case Mead Johnson had a used a picture to suggest that not using Enfamil Lipil would result in poor eye and brain development because Enfamil Lipil contained DHA and ARA. They had also stated that other brands had cut down in nutrition. Did you know PBM store-branded infant formulas have the same nutrients at the same levels as Enfamil, including DHA and ARA?
PBM store brand formulas cost up to 50% less than Enfamil Lipil and allow parents to save up to $600 per year on formula purchases.
I’m thankful right now that I breastfed for most of my boy’s first years but I did supplement with formula at times after six months old and used formula exclusively towards the end of their first year. And yes, I did use Enfamil Lipil. I used it because of all the so called “savings” I thought I was getting with their formula checks. Now I realize the formula checks were absolutely worthless anyway and a waste of my time.
I hope this information helps someone else avoid the extra costs that are completely unnecessary. Babies are expensive enough without spending extra on formula.