I’ll never forget when I heard the news. I was in college, in my tiny little basement apartment, when my mom told me over the phone. The words you never want to hear anyone say, least of all family.
I couldn’t believe it. My mom was so young. She just went in for her first mammogram just because she thought it was time. Not because she had symptoms. She was only 42 and she had breast cancer.
I’m so thankful that they caught it early enough that it hadn’t spread. My mom made the very difficult decision to get a double mastectomy and had a long road of recovery with reconstructive surgery. She is now cancer free and has been for over a decade.
When I see something pink, something for breast cancer awareness or research, there isn’t a time that I don’t think of my mom and how lucky we are to still have her with us. So when Philips Healthcare asked me to partner with them to share information about the Philips Breast Cancer Awareness campaign, I couldn’t possibly say no. Early detection saved my mom so it is an initiative close to my heart.
Philips delivers innovations that make a difference.
At Philips, we believe people should be healthy, live well and enjoy life. As a technology company that cares about people we challenge ourselves every day to deliver on this promise and help solve the world’s toughest health care concerns and clinical challenges through meaningful innovation.
What drives Philips Healthcare is to create the future of health care and save lives. We do this by developing innovative solutions across the continuum of care in partnership with clinicians and our customers to improve patient outcomes, provide better value and expand access to care.
Personalizing breast care together: A single image can help reveal breast cancer before it reaches a critical stage. A single image can change a woman’s life. Philips offers a complete family of advanced imaging systems to help deliver quality care at every stage of life. Our imaging solutions give the complete picture, helping make diagnoses, less invasive therapy and personalized care a reality for every woman. For example, Philips’ MicroDose Mammography delivers high-quality breast images at a low radiation dose. MicroDose Mammography is also designed to provide a less stressful mammography experience.
When I look at the information on this infographic, I’m a bit alarmed to see that the occurrence of breast cancer has increase 15% from 2008-2010 and that approximately 1 in 4 women are diagnosed with cancer. That is a lot of women. The key is early detection. It is recommended that every woman 40 and older should have a yearly mammogram. And I know that age can be even lower with certain family histories of breast cancer. Please don’t put off your regular mammogram and self breast examinations.
Philips takes action to fight breast cancer.
- In 2013, Philips continues to support Breast Cancer Awareness through its global, multi-year program
- 2013 marks the second year of Philips’ long-term commitment to improving the lives of people around the world by supporting Breast Cancer Awareness
- Through its support of Breast Cancer Awareness, Philips wants to raise awareness for the importance of early detection, facilitate free testing to women and support ground-breaking international research through donations
- Building on the technology, expertise and passion across its three sectors – Healthcare, Lighting and Consumer Lifestyle – Philips hopes to add meaningful and sustainable value to the cause and help drive the fight against breast cancer
As a part of Philips global campaign, Philips is:
- Illuminating landmarks Pink around the world.
- Raising money for breast cancer research.
- Facilitating discussions around the theme of breast cancer prevention with the importance of early detection and the importance of low dose mammography screening technology.
How Can You Participate?
You can join the movement with Philips around the world with the hashtag #PhilipsBCA
For more Information, please visit the Philips Breast Cancer Awareness page.
I have a $75 Visa gift card to give away so you can make a small difference in your own community. Perhaps you’d use the money for groceries for a local shelter, help a family in need or donate to the local Breast Cancer Research Facility?
Disclosure: This is a post in partnership with Philips Healthcare. All thoughts remain my own.