I love shopping at Target, and it isn’t only for clothing and items for my home. I buy a large portion of my food there, despite the fact that our store isn’t technically a Super Target. We do have a very large food section however and many of the every day prices beat what I can get at our grocery store. I comparison shop all of favorite items so I purchase them at the lowest price possible.
Sometimes while doing this I noticed oddities, like this example.
Ortega Taco Seasoning is $.59 for a single packet of seasoning mix while a 3-pack package of the same seasoning mix is $2.14. Notice anything?
I noticed it again when my husband wanted to pick up some ramen. A single pack is $.19 a package.
A 6 pack of the exact same product costs $1.29. If you purchased 6 of the single packs it would cost you only $1.14 versus $1.29. That is a savings of $.15. Almost enough to buy you another package of ramen!
I’m actually not trying to single out Target. I notice this everywhere. I rarely buy a big container of peanut butter because I can almost always pay less per ounce for a smaller one because the bigger size rarely goes on sale. And it is actually more convenient because of my lack of cupboard space.
So why is this?
I think consumers have the impression that buying a larger quantity or larger size of something will be cheaper than buying a smaller size, unless perhaps that product is on sale. But in these examples they are not. And while you may be using more packaging to bundle these products together, it is still surprising to me that they have significant price differences.
Perhaps Target was able to lower prices on the singles and that didn’t happen with the multi-packs. It probably wasn’t intentional but I have to ask myself how many people who are simply not paying close enough attention realize they are actually paying more, not less for buying in bulk?
Have you noticed this trend where you shop as well?